It's for The Social Network, which is based on how a hoody-wearing average student who happened to attend Harvard founded Facebook.
Now, don't get me wrong--I like hoodies, especially zip hoodies. But when you're being questioned by privacy commissioners, government officials, and the media about how your software violates people's rights to privacy, when people are making public complaints about your company, when your reputation may very well be at stake, you might consider suiting up, so listeners and viewers start taking you a little more seriously.
Perhaps that's what this film will do. Perhaps after seeing The Social Network, due to be released on October 1st, people will feel sympathy for Mark, and appreciate all the equations written with window-writers, the all-nighters, the exclusivity of Ivy League school clubs, etc., etc.
But then again, Jesse Eisenberg is playing him, so probably not.
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